Creative Direction for Agile Brand Development
As co-founder of Brand Hack, I developed a model for engagement to deliver sprint-based brand development to early-stage, high-growth enterprise. In addition to traditional stakeholders, we worked and designed alongside users to harness their needs and build for inclusion.
As creative director, I ensured that key stakeholders—users, founders and their teams, investors, creative consultants including visual designers, copywriters, and developers—had space to collaborate quickly and efficiently for the creation of user-centered brands.
"Ben is a talented designer and entrepreneur, and confident enough to focus on the needs of everyone else in the room."
Mapkin CEO Marc Regan
Mapkin, acquired by MapQuest in 2016, was at a critical phase when they approached us for a brand development sprint. They needed to understand who they were as a company and how to leverage that identity to attract and retain users and secure investment.
The sprint included all four of Mapkin team members, my co-founder Allana Taranto as project manager and photographer, a copywriter, a visual identity designer, and a web developer.
Our approach divides the sprint into three parts: discovery, strategy, and execution. By turning around a full-scale brand in a single day, we empower startups to deploy and test their identity as they would their product. We then reconvene as needed to iterate on the brand, perfecting it for growth.