How will you know this project is a success? What outcomes are required for it to be successful? How will we measure those results?
Who is your customer? Who's the primary user of this experience? Is there a secondary user? How old are they, where do they live, what matters to them? Most importantly: what are their goals for this experience?
How do you know you need to do this project? What signal or signals have you seen which warrant attention? What data sets exist that prove the need for this work?
What makes this project more important than any others—what makes it a priority? Why is now the right time to do it?
Does this project have a deadline? Are there other key dates impacting its development?
How much has your organization allotted for this work?
Who are the project's key decision-makers? Who will provide consultation? Who in your organization will be responsible for participating in the work?
What technical or creative requirements exist for this work?