Leading Design in a Rapidly Scaling Enterprise
Lighter is an app that combines wellness recommendations with user preferences to curate recipes. Users are able to select, schedule, shop for and prepare meals according to the wisdom of nutrition thought leaders.
I lead the Lighter team in the application of lean UX design, to continuously deliver product experiences that attract, retain and convert customers.
The User Story
Everything at Lighter begins with a user story, in this case "As a Lighter user, I'd like one place to view the recipes that I've either added to my upcoming week's menu or that I've already shopped for."
Then we look at the overall customer journey and pinpoint where this need arises—in this case the List and Shop steps. This helps us understand what emotions and expectations attend the user story.
Concepting & Testing
In a series of team-wide sessions, I help the team groom the story into an array of potential features and functionalities.
We create paper prototypes to test the concepts with users, iterating as we shift from internal instincts to proven directions.
Inheriting an app is a challenge, especially as it's maturing out of its very early stages. Simultaneously codifying and refining the existing UI allowed me to quickly build new designs without abandoning the existing look and feel.
I also identify and design out central elements, allowing for big-picture, long-term vision in short, isolated iterations. Recipe cards live in various places throughout the app and play a central role in many user stories in our pipeline.
The sketch below shows various possible expressions of a single visual style, which gives the team confidence in applying it to the story at hand.
Ready for Engineering
Once testing is complete and considerations are made for how this new element fits into the app's overall design, I mock up several designs.
Launch & Iteration
Finally, and in close collaboration with engineering, the story is visually integrated into the product's existing design.
After launch, the development of related features required a slight redesign. This smaller story is queued alongside all other stories in our product pipeline.
The entire process takes about a week. After launch, the story is tracked against its pre-identified KPIs to measure performance and gauge the need for review and revision.