Leading Design in a Rapidly Scaling Enterprise

 

Lighter is an app that combines wellness recommendations with user preferences to curate recipes. Users are able to select, schedule, shop for and prepare meals according to the wisdom of nutrition thought leaders.

I lead the Lighter team in the application of lean UX design, to continuously deliver product experiences that attract, retain and convert customers.

 

The User Story

 

Everything at Lighter begins with a user story, in this case "As a Lighter user, I'd like one place to view the recipes that I've either added to my upcoming week's menu or that I've already shopped for."

The Lighter customer journey, precipitated by a feeling of physical or mental exhaustion

Then we look at the overall customer journey and pinpoint where this need arises—in this case the List and Shop steps. This helps us understand what emotions and expectations attend the user story.

 

Concepting & Testing

 

In a series of team-wide sessions, I help the team groom the story into an array of potential features and functionalities. 

Initial team sketches showing concept and proposed flow

Initial team sketches showing concept and proposed flow

 
 

A focus on the specific feature and how it would live within the existing framework

 
 

We create paper prototypes to test the concepts with users, iterating as we shift from internal instincts to proven directions.

 

An initial paper prototype

Prototype highlighting primary calls to action

Prototype highlighting primary calls to action

A refined paper prototype describing more complex flows

A refined paper prototype describing more complex flows

Brand

 

Inheriting an app is a challenge, especially as it's maturing out of its very early stages. Simultaneously codifying and refining the existing UI allowed me to quickly build new designs without abandoning the existing look and feel.

 

Typography

Calls-to-action

Color pallete

Long-Term Vision

 

I also identify and design out central elements, allowing for big-picture, long-term vision in short, isolated iterations. Recipe cards live in various places throughout the app and play a central role in many user stories in our pipeline.

The sketch below shows various possible expressions of a single visual style, which gives the team confidence in applying it to the story at hand.

 

A working sketch outlining consistent recipe card language across use-cases and flows, incorporating both existing and proposed design elements

Ready for Engineering

 

Once testing is complete and considerations are made for how this new element fits into the app's overall design, I mock up several designs.

 
 
Primary and secondary digital designs for the component

Primary and secondary digital designs for the component

 

Launch & Iteration

 

Finally, and in close collaboration with engineering, the story is visually integrated into the product's existing design.

 
The element in place at release

The element in place at release

 

After launch, the development of related features required a slight redesign. This smaller story is queued alongside all other stories in our product pipeline.

 
 

The entire process takes about a week. After launch, the story is tracked against its pre-identified KPIs to measure performance and gauge the need for review and revision.

 
 

Check out my Behance portfolio for more Lighter work.