Mapkin, acquired by MapQuest in 2016, was at a critical phase when they approached us for a brand development sprint. They needed to understand who they were as a company and how to leverage that identity to attract and retain users and secure investment.
The sprint included all four of Mapkin team members, my co-founder Allana Taranto as project manager and photographer, a copywriter, a visual identity designer, and a web developer.
Our approach divides the sprint into three parts: discovery, strategy, and execution. By turning around a full-scale brand in a single day, we empower startups to deploy and test their identity as they would their product. We then reconvene as needed to iterate on the brand, perfecting it for growth.