Transformative design leader with 20 years of experience in team building and development, scaling design, brand strategy, design education, user research, UX/UI, and production. Servant leader and true believer in the power of design to improve the world and ourselves.



Director of Design, HubSpot

August 2017 – January 2019 Built and grew a design team in Marketing, working with Engineering, Video, Social, PM and Product Design in support of holistic audience experiences.

Director of Product Design, Lighter

May 2016 – July 2017 Created a design practice for a seed-funded food tech startup; researched, built, tested and measured user experiences to attract, retain, convert and delight.

Design Instructor, General Assembly

July 2015 – Present Led Visual Design, UX and Design Thinking courses, cultivating people’s ability to empathize and collaborate on complex challenges in novel ways. Average NPS: 86.

Founder & Principal, Human Experience

2014 – 2016 Transformed client organizations to leverage user-centered design thinking in the development of brands, products and communications for increased profitability.

Cofounder & Creative Director, Brand Hack

2012 – 2015 Developed an engagement model to deliver sprint-based brand development to early stage startups including Mapkin, acquired by MapQuest in 2016.

Empathy Researcher, Olson Zaltman

2003 – 2014 Consulted with Fortune 500 companies on cross-category product research using empathy-based, one-to-one deep qualitative techniques.

Principal, Thinkside Design

2003 – 2012 Guided clients through full-stack visual design projects, including strategy and goals identification, design systems, resource allocation and project management.


  • Business Leadership

  • UX Research

  • Creative Strategy

  • Collaboration

  • Public Speaking

  • Brand Development

  • Creative Direction

  • Corporate Identity

  • Art Direction

  • Concept Development

  • Brand Architecture


1997 – 2002
Boston University, BFA in Graphic Design
Book Arts, Printmaking, Italian Language


2013 – 2016 Advisory Board Member, AIDS Action Committee

2015 – 2016 Volunteer, Artists For Humanity