Director of Design, HubSpot
August 2017 – January 2019 Built and grew a design team in Marketing, working with Engineering, Video, Social, PM and Product Design in support of holistic audience experiences.
Director of Product Design, Lighter
May 2016 – July 2017 Created a design practice for a seed-funded food tech startup; researched, built, tested and measured user experiences to attract, retain, convert and delight.
Design Instructor, General Assembly
July 2015 – Present Led Visual Design, UX and Design Thinking courses, cultivating people’s ability to empathize and collaborate on complex challenges in novel ways. Average NPS: 86.
Founder & Principal, Human Experience
2014 – 2016 Transformed client organizations to leverage user-centered design thinking in the development of brands, products and communications for increased profitability.
Cofounder & Creative Director, Brand Hack
2012 – 2015 Developed an engagement model to deliver sprint-based brand development to early stage startups including Mapkin, acquired by MapQuest in 2016.
Empathy Researcher, Olson Zaltman
2003 – 2014 Consulted with Fortune 500 companies on cross-category product research using empathy-based, one-to-one deep qualitative techniques.
Principal, Thinkside Design
2003 – 2012 Guided clients through full-stack visual design projects, including strategy and goals identification, design systems, resource allocation and project management.
1997 – 2002
Boston University, BFA in Graphic Design
Book Arts, Printmaking, Italian Language
2013 – 2016 Advisory Board Member, AIDS Action Committee
2015 – 2016 Volunteer, Artists For Humanity