Methods

Workforce

Research

Strategy

Innovation

Production

Workforce

Create the conditions for great design

Each organization demands a unique mix of talent. I identify the designers needed based on available resources and timelines.

I write job descriptions, draw on a diverse network of candidates, partner with HR, review portfolios, interview and onboard.

Design is highly cross-functional, and I help all collaborators understand and wield the power of design in their work.

Research

Stakeholders across your organization bring invaluable wisdom that forms the basis of great design work.

I create empathy with your audiences through interviews, analytics, current-state evaluation, and competitive research.

Synthesizing stakeholder and user data reveal insights and opportunities – new information that provides outsized advantage.

Strategy

How does your organization generate and measure value? How can the design of new products and service help?

Why do people love and trust your organization? What makes you unique? I help align your teams around the answers.

How will the design work proceed? I create and manage the design process with clear expectations and timelines.

Innovation

I ensure there’s space for the exploration of divergent ideas, so we can leap past the first obvious and move beyond expectations.

We’ll shift from a build-to-ship mindset to build-to-test. We’ll fail safely and cheaply to learn how best to engage the opportunity.

Open our design to user and stakeholder feedback, allows us to optimize it in realtime and strengthen your learning muscle.

Production

Human vision is powerful, with rules for color, typography and accessbility. I know how to build interfaces that work.

I embed engineers into the design process, treating them – and other key stakeholders – as equal partners in these methods.