Building healthier lives

 Innovation

Production

Key result

Attracted 400 guests and raised over $1 million.

 

Working with Rafanelli Events, I branded the American Heart Association’s annual Boston fundraiser and produced all collateral for three consecutive years, raising millions of dollars.

 

Innovation

Achieving a look both refined and fun

 

Concept sketching

Ben is so creative and really thinks outside the box.
— Heidi Leone, Boston Heart Ball Director

Sourcing imagery

 

Junior designer Geoff House and coworking suite-mate Allana Taranto of Ars Magna Studio at the Boston Public Library’s Arts Department. We sourced original, public domain John James Audubon prints, and photographed at high resolution.

 

 Production

A suite of invitation pieces

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Weaving community

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Learning to see