Repositioning trades education
Research
Strategy
Innovation
Key result
Startup focused their sales and outreach during a critical phase of their early development.
Julius provides economic advancement for infrastructure workers. I helped them capitalize on early traction by clarifying their audiences’ motivations, tightening their value propositions and creating paths to purchase.
A key deliverable, resulting from stakeholder and landscape research, was a combined journey map (above) describing how employers and employees would use the product to achieve their related goals of finding talent and planning a career.
Research
Gathering founders' wisdom
I interviewed cofounders Daniel Goldsmith and Matthew Evans to absorb their experience with the business so far, including their core value proposition, key players, and their immediate and long-term goals.
“Adopting Ben’s recommendations helped drive our go-to-market and business development efforts by having better top-of-funnel conversations aligned to our key selling points.”
Strategy
A story to connect the ecosystem
Telling an organization’s story with a single big idea helps focus the strategy and provide stakeholders with memorable, flexible language to sell their business.
Brand story
The relationship between worker and workplace has changed. Shifts in technology, mobility, and climate have accelerated the growth of a highly skilled and empowered labor market.
Some employers are rising to this challenge, focusing on sustainable workplace culture, diversity and inclusion, and enhanced benefits packages.
Julius strengthens the bridge between worker and workplace with worker-centered solutions for skill-building, career planning, and job placement. Our experience in digital education, learning science and markets analysis help us see the big picture, and understand where each player not only fits – but grows.
We offer free courseware for workers looking to begin their educational journey, career maps that demystify the infrastructure sector’s growth opportunities, and a marketplace of jobs for workers and workplaces who embrace this new reality. For workplaces who want to take on this transformation as a central focus, we provide custom-built solutions.
At Julius, we believe that the future of work is for everyone. Whether you’re a worker or a workplace, we’ll help you get ready and stay ready.
Personas
Segmenting Julius’ audiences demo- and psychographically helps them understand who wants what (and why), and allows us to map each player’s role in the product and market being created,
Innovation
Visualizing a new model
The strategies and recommendations were summarized in a website redesign, which was drawn but never built. This helped Julius visualize one way to implement the strategy.
